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In the early days of Nike, the company’s co-founder and then-chief executive Phil Knight had a problem. He kept losing money on the company’s NFL apparel licensing agreement. So Knight called up the chairman of the NFL, Pete Rozelle, and made him an offer he couldn’t refuse: In exchange for a higher royalty rate, Nike would produce not just jerseys but also socks, T-shirts, and other gear for the league. The gamble paid off. In 1984, Nike became the official supplier of NFL apparel. The company has held that contract ever since, and it has become one of Nike’s most important and lucrative partnerships. Today, Nike makes more than $1 billion in annual revenue from its NFL apparel business, and much of that comes from sales of those iconic blue and white Nike Elite jerseys.
There’s a reason why Nike’s Elite NFL jerseys are some of the most popular items on the market. The combination of cutting edge design and top-quality materials makes them some of the best jerseys you can buy. But what many people don’t know is the story behind Nike’s Elite NFL jerseys. It all started with a chance meeting between two of the most legendary figures in sports history. In March of 2012, Nike co-founder Phil Knight met with legendary coach Bill Belichick to discuss a potential sponsorship deal. At the time, Nike was looking for a way to break into the NFL market, and Belichick was looking for a better way to equip his players. The two men hit it off, and soon began working together on a new line of Nike NFL jerseys.
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