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At its deepest level, Ben Affleck’s ‘Air’ is a film about mortality.Ben Affleck’s latest directional project is the movie “Air,” which centers on a group of Nike executives and their partnership with Michael Jordan in the 1980s.Affleck and Matt Damon team up in Air, an oddly directionless film that charts the birth of the Air Jordan sneaker under sports brand Nike. Where is Michael Jordan in all of this?An inside look at Bronny James’ unique senior season, during which he was helped and hindered by his famous father LeBron James.“It’s not a history of Nike,” Affleck said of his new film. “There’s interviews and books about that.”SXSW: Matt Damon and Viola Davis champion the competition in the story about Nike’s historic marketing win.MJ and LeBron against smartphones, 2Pac and Biggie vs. Kobe and Shaq, and other heavyweight matchupsIf being a top-ranked team doesn’t bring enough cachet, the UH basketball team’s coolness factor is upped by being sponsored by Nike’s Jordan Brand.LeBron vs. Jordan is still the clear betting favorite, but Ronaldo vs. Messi is gaining steamAIR has a perfect score on Rotten Tomatoes as critics are really happy with Ben Affleck’s origin story for Michael Jordan. In the Amazon Studios picture, the actor plays Nike head man Phil Knight. On Rotten Tomatoes, AIR has 12 reviews and a 100% on Americans spend tens of billions of dollars on basketball sneakers every year. Sure, everybody needs shoes, but it shouldn’t matter if your choice bears the Nike swoosh, Adidas’ three stripes or th…Michael Jordan insisted that Ben Affleck could only make a film of the story in which he signed his Nike deal if his mom was played by his favorite actressThe actor-director donned a stylish classic look for the premiere of his new movie, which shows the story behind Michael Jordan and Nike’s legendary collab.Ben Affleck says ”˜Air”, the movie about Michael Jordan”s Air Jordan deal with Nike, wouldn”t have been made without EGOT-winner Viola Davis. The basketball star requested that Davis play his mom, Affleck said at the film”s SXSW premiere on March 18.The Boston-born buddies, who have known each other for over forty years, have a new movie, “Air,” coming to theatres on April 5. It details the story of Nike and the company’s brand with Michael Jordan.Just a day after promoting his new film Air in New York City with Matt Damon and Viola Davis, Ben Affleck is back in Los Angeles, spending some time with his 11-year-old son Samuel.Ben Affleck ’s latest directorial feature is the story of the Nike Air Jordan, a shoe unlike any that had even come before it, based around one of the greatest athletes of all time, Michael Jordan , who sported it. The film Air was written by Alex CoThe upcoming sports drama Air had its world premiere at South by Southwest this weekend, and the early reactions are incredibly encouraging. The dramatized telling of how Nike landed Michael Jordan…Air, Ben Affleck’s true-story chronicle of Nike’s quest to sign Michael Jordan, stars Matt Damon, Viola Davis, Chris Tucker and Jason Bateman.The film ‘Air’ explores the history of Michael Jordan’s association with Nike and is both directed and starred by Ben AffleckBen Affleck was at SXSW for the debut airing of the new film, Air, which depicts the rise of Michael Jordan at Nike.The film ‘Air’ deals with the figure of Michael Jordan from a hitherto unpublished perspective: the creation of the line of sneakers based on his figure by Nike. Ben AfBluebloods advance, a tie forces a quarter flip, and a few favorites get picked off the perimeterMichael Jordan’s black and red Air Jordan 13s from his “Last Dance” season with the Bulls will be auctioned next month for a high estimate of $4 million.The pair who met as kids in Cambridge, Mass., and won an Oscar for “Good Will Hunting,” have now formed a production company, whose first feature is about how Nike created a basketball shoe around an untried NBA rookie, Michael Jordan.